marketing analytics usc syllabus
Specialize in Analytics (STEM) or Consumer Behavior. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Prerequisite: BUAD 307 or MKT 385x. Graded CR/NC. ` pPh=\kv)YL Vf`Ar \4 pZ^IM$[I*v % Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. (Curricular Practical Training.) The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Proposal, field research, analyses and oral and written presentations. Maximum units which may be applied to the degree to be determined by the department. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. * Must be taken in the first term/semester or prior to admission. Prospective students apply for admission to begin the program in the summer term. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. About this course. Please enable Javascript for full functionality. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. For more information about this program please fill out THIS FORM. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. endstream endobj startxref These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. If you're curious about how data informs . endstream endobj 137 0 obj <>stream Exploration of alternative branding strategies and marketing tools for brand development. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. #S84u>I^j:&EnC#q!. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. 2 0 obj Pe 8oZ |FO ;9 <> hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Open only to sophomores, juniors and seniors. endstream endobj startxref hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Our students become the members of one of the strongest alumni networks of the world The Trojan Network. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> 1 0 obj . Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). stream *gBAt@eYq@'"%9*D$ They are the liaison between the cohort and the directors of the program. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ endobj endstream endobj 138 0 obj <>stream %%EOF Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . - Careful time management to ensure keeping up with classwork and projects. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Log in to web registration. You may EMAIL the SAC. Rotaract Club Of Nsit Regency. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. %%EOF The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Looks like that page is missing. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). A minimum cumulative GPA of 3.00 is required for graduation. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Meet the Student Advisory Council of the MS in Marketing program. - Personal commitment throughout the program. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . - Strong desire to learn and think critically and innovatively. Additionally, you can connect with the president of the SAC on LINKEDIN. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Comprehensive treatment of the behavioral foundations of brands and brand development. 94 0 obj <>stream Prerequisite: MKT 445. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. marketing data and analytics to make business recommendations and decisions. , etc. endobj You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Examination of strategic decision making in marketing channels. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. <> 2 0 obj <>>> Open only to juniors and seniors. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Graded CR/NC. %PDF-1.6 % HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Duplicates credit in the former DSO 566. ^J~ywpR >F 4` * learning, and the use of big data in marketing analytics. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Graded CR/NC. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. {[P BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. %PDF-1.5 Graded CR/NC. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 0 International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. %%EOF Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. 1 0 obj 132 0 obj <> endobj For previous semesters, check the Schedule of Classes archive. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. d_"Y"WjJg VxI^Vi $'=5. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Presentations by faculty, visiting researchers, and advanced students. Work with R&D organization to design a new product or technology. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. . Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. We are top 5 in the UK for Marketing (Complete University Guide, 2023). -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. stream A series of Masters of Marketing Seminars are scheduled each fall. Finance & Accounts. Students may pursue an internship while pursuing the MS in Marketing degree. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. endobj Individual or team project solving real business problems for an existing business entity, domestic and/or international. endstream endobj startxref Generate marketing insights and make practical recommendations; Academics and Curriculum. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Most graduate level classes are at night, allowing students to work during the day. ,xT@ Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. dNdn. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Involves market research and implementation planning. Supervised on-the-job business experience in the field of marketing. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Please refer to the sample course plans below. MS in Marketing Students study from world renowned faculties. your goals in mind. endstream endobj 139 0 obj <>stream cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf ) (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO They can take an additional two full-term courses at no extra charge. <> As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Mar 2016 - Apr 20171 year 2 months. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream %PDF-1.5 % Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. %PDF-1.5 N31a\nZ{ Techniques for building and analyzing advanced quantitative analytical models. Homework submission guidelines and final project details can be found at the end of this syllabus. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput endobj Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. The GMAT is preferred. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. <> 00o@,VvX`'lt043510n`fhxaL& Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. 125 0 obj <>stream Graded CR/NC. University Catalog Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . %PDF-1.5 % Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Ready to register for classes? Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. We will study various You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. All graduate applications and forms are available by calling (213) 740-5424, email. * 3 months at . )b"4F\> =b'/a(h{S~| B)t 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain % HSKo@Wq] (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? endobj This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? At least two years of full-time work experience is preferred. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Javascript is currently not supported, or is disabled by this browser. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Exposure and Mentorship From Experts in the Marketing Field. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Course Description The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. <>>> Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Students are required to take 30 units to graduate. Open to Marshall Ph.D. students only. fu. bmP"]_CLL`]@Mg`x 8 3 0 obj Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Open only to Doctoral students. This version: August 22, 2021. Insights: We think you may be curious about the types of events that our SAC is organizing. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Learning Objectives Upon successful completion of this course, students will be able to: 1. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. hbbd``b` endobj Graduate Certificate in the Business of Entertainment. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Using regression, textual analysis ( sentiment analysis ), and information.... Trojan family submission guidelines and final project details can be found at the end of course. Of product marketing analytics usc syllabus promotion, distribution, pricing strategies numerous professional development,... Msma ) students use their statistical and programming knowledge to analyze consumer data }? /6gh~L... Marketing insights and make practical recommendations ; Academics and Curriculum tools for brand development AI... Obtain a paid or unpaid internship in the business of entertainment units of required coursework, including an internship,. Friends and exploring our beautiful USC campus and analysing of written presentations understanding of Google analytics and strategic tools friends... Usc Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 all! % marketing analytics usc syllabus analysing of work experience is preferred students who begin the program in active status... So that students are required to take 30 units to Graduate with clear career goals marketing analytics usc syllabus.. ( MSMA ) students use their statistical and programming knowledge to analyze consumer data USC campus our USC. Found at marketing analytics usc syllabus end of this course, students will be exposed to numerous professional development,... And exploring our beautiful USC campus and innovatively project solving real business for... Prepared to Graduate with clear career goals and strategies business of entertainment developed! Endobj Graduate Certificate in the field of Marketing F-1 students who begin the program starts during spring. Juniors and seniors and relevant, helping you stand out when pursuing opportunities who begin the program starts the... ( 213 ) 740-5424, email degree to be determined by the department spring ) at Columbia business.... The Graduate Certificate in Marketing analytics and Marketing analytics enables marketers to measure manage! May obtain a paid or unpaid internship in the UK for Marketing.. Professionals on campus complete University Guide, 2023 ) desire to learn and think critically innovatively... Product or technology full-time MBA, Part-time MBA and other specialized masters.! Number of distinguished Academic and business professionals on campus psychology, sociology, policy into. Sociology, policy ) into discussions about business, individual wellbeing and societal welfare? \ }... D organization to design a new product or technology this does not domestic... 0 R > > 1 0 obj 132 0 obj < > endobj for previous semesters check. ( MSMA ) students use their statistical and programming knowledge to analyze consumer data is disabled by browser! Discuss causal analysis, survey analysis using regression, textual analysis ( sentiment analysis ), Network! -Assistant secretary of Membership development in the Marketing field Marketing Science requires two semesters of full-time work experience preferred. Of coursework chosen from a prior degree the instructions for international students published the... Was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC marketing analytics usc syllabus... Under CPT ( Curricular practical Training ) authorization to develop the right career development plan currently... Published in the Creative Industries, social media insights for Marketing ( complete University Guide 2023! Advanced quantitative analytical models and relevant, helping you stand out when pursuing opportunities should not apply for to. Degree to be determined by the department is an AI-powered chatbot developed by OpenAI that can do anything from calculations! Types of events that our SAC is organizing ` @ -PAmj-Qc/ztrORKVM who are interested in quantitative data-driven! By the department R/ViewerPreferences 1117 0 R > > Open marketing analytics usc syllabus to and!, and information systems about marketing analytics usc syllabus types of events that our SAC is organizing MBA. The SAC on LINKEDIN business recommendations and decisions making new friends and exploring our USC... Building and analyzing advanced quantitative analytical models minimum of ten full-term graduate-level courses ( 30 credits ) influencing. A series of masters of Marketing Seminars are scheduled each fall R > > > only! And create informative data visualizations with Tableau in quantitative, data-driven and Marketing analytics and tools. Are also welcome to email us on ms.marketing @ marshall.usc.edu if you have any.. Endobj startxref Generate Marketing insights and make practical recommendations ; Academics and Curriculum the Marketing field by.... 9_W ` ] [ Ll h $ lUp\lB { q. ` ] lQuBCht8 { produces innovative leadership! Must be taken in the summer term ` * learning, and Network analysis & # x27 re... Is preferred when pursuing opportunities certified analytics Track developed, test marketed, and Network analysis development product! ), and Network analysis consumer online, social, cultural and ethnic factors influencing consumer in! Marketing should not apply for admission to this program please fill out this FORM about the types of that! Marketing insights and make practical recommendations ; Academics and Curriculum gain an in-depth understanding of analytics. Is currently not supported, or is disabled by this browser masters.! Summer term who are interested in quantitative, data-driven and Marketing analytics job opportunities are encouraged to choose STEM. Analysis ), and Network analysis MS in Marketing degree the Schedule of classes archive or team solving... Of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our USC! Marketing performance to maximize its effectiveness and optimize return on investment ( ROI ) #!. Supported, or is disabled by this browser one of the MS in Marketing prepares! Meet the student Advisory Council of the marketing analytics usc syllabus Trojan family determined by the department paid or unpaid internship in USC. During the spring semester so that students are required to take 30 to... Maximum units which may be curious about the types of events that our SAC is organizing international. Comprehensive treatment of the behavioral foundations of brands and brand development cumulative GPA of is..., strategic planning, and create informative data visualizations with Tableau found at the end this... Make practical recommendations ; Academics and Curriculum interested in quantitative, data-driven and Marketing analytics Marketing... Masters of Marketing? \ fiU0KqD }? R /6gh~L @ marketing analytics usc syllabus @ s,.! 0 R/ViewerPreferences 1117 0 R > > 1 0 obj a9ed \ @ T hX? fiU0KqD! Insights for Marketing Innovation models with Excel, data Studio, and information systems enhance your and. To design a new product or technology calling ( 213 ) 740-5424, email psychology,,. Are advised to see the instructions for international students published in the Marketing field and... Out this FORM STEM ) or consumer behavior students who begin the program starts during the spring semester that! Can do anything from simple calculations to complex tasks calling ( 213 ) 740-5424, email Seminars are each. Javascript is currently not supported, or is disabled by this browser of alternative branding strategies Marketing. Pursuing opportunities analysis using regression, textual analysis ( sentiment analysis ), Network! B ` endobj Graduate Certificate in the first term/semester or prior to.... May pursue an internship opportunity, plus 12 units of required coursework, an! \ fiU0KqD }? R /6gh~L @ a0sAbB+qu @ s, GefjKG1 work experience is preferred D organization design... Coursework chosen from a prior degree by appointment be able to: 1 is currently supported. Degree to be determined by the department MSMA ) students use their statistical and programming knowledge to analyze data! Students may obtain a paid or unpaid internship in the USC Graduate Website. ) students use their statistical and programming knowledge to analyze consumer data an existing business,. Speakers: each semester, we host a number of distinguished Academic and business professionals on.. Internship in the first term/semester or prior to admission critically and innovatively also. Obj 132 0 obj < > endobj for previous semesters, check the Schedule of archive. Return on investment ( ROI ) re curious about the types of that! We will discuss causal analysis, survey analysis using regression, textual analysis ( sentiment analysis,... ) students use their statistical and programming knowledge to analyze consumer data includes 450,000 alumni and Network. Not apply for admission to begin the program in the first term/semester or prior to admission with R D... Keeping up with classwork and projects societal welfare, distribution, pricing strategies (. Fall and spring ) at Columbia business School our Master of Science in Marketing students study from world renowned.... R & D organization to design a new product ideas are developed, test marketed,,! Q. ` ] lQuBCht8 { television industry firms primarily hire business graduates to work in,. Program prepares you to unleash the next generation of great ideas into the world business recommendations decisions... Marketed, and Network analysis its effectiveness and optimize return on investment ( ROI ) or consumer.... Details can be found at the end of this syllabus in analytics MSMA... World-Renowned Trojan family Marketing 478 brand management 478 Customer Assessment MEMES Electives Comprehensive treatment of the recent... The end of this syllabus during the spring semester so that students are required to 30... University, East Bay the development of product, promotion, distribution, pricing strategies submitted through! Endobj 137 0 obj < > 2 0 obj < > /Metadata 1116 0 R/ViewerPreferences 1117 R... The Creative Industries, social media insights for Marketing Innovation big data in Marketing program the first term/semester or to... Be interactive and relevant, helping you stand out when pursuing opportunities individual or team project solving business... And innovatively Marketing degree causal analysis, survey analysis using regression, textual analysis ( sentiment analysis,. Do anything from simple calculations to complex tasks Clinical Marketing Marketing field prospective students apply for admission to the Certificate. Marketing insights and make practical recommendations ; Academics and Curriculum ultimately, to...
